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Kia Posts 8.4% Increase in Global Sales in 2008

The global economic recession has affected each and every industry. Automobile industry has also been hit badly. Despite this negative trend, Hyundai’s affiliate Kia Motors has recorded an 8.4% year-on-year increase. Kia had the global sales of 1,375,738 passenger cars, recreation vehicles (RVs) and light trucks in 2008. Kia’s passenger car sales made up 63% of all the vehicles sold, marking an impressive 11.7% increase compared to 2007.

The C-segment Cerato, also known as Spectra in some markets, was Kia’s best-selling model in overseas markets in 2008 (As many as 192,149 units were sold). The B-Segment Rio comes next with 153,963 units while the Sportage SUV and the C-segment Cee’d received the third and fourth positions with 149,293 and 148,846 units sold, respectively. Kia’s well known city car Picanto stood fifth with 91,262 units sold.

China with 151,085 units sold and general markets with 262,166 units sold, have witnessed the largest year-on-year gains of 34.2%, and 30.5%, respectively in 2008. Korea witnessed the cumulative sales increases (A 16.2% gain from 316,432 units sold) while the Europe (A 2.3% decrease from 335,138 units sold) and the North America (An 8.6% decrease from 310,917 units sold) have witnessed the decrease in sales.

China with 151,085 units sold and general markets with 262,166 units sold, have witnessed the largest year-on-year gains of 34.2%, and 30.5%, respectively in 2008. Korea witnessed the cumulative sales increases (A 16.2% gain from 316,432 units sold) while the Europe (A 2.3% decrease from 335,138 units sold) and the North America (An 8.6% decrease from 310,917 units sold) have witnessed the decrease in sales.

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